Primary Lockup
Clearspace
Secondary Lockups
Incorrect Usage
Do not alter the logo colors
Do not rotate or distort the logo
Avoid low contrast compositions
Partnerships
Main Purple
Dark Purple 20
Dark Purple 40
Teal Secondary
Teal Dark 20
Teal Dark 40
Mint
Dark Grey
White
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
05 Typography
Xullu’s typography balances modern elegance with clarity, creating a voice that feels confident, welcoming, and aspirational. Our type choices are designed to be both functional and expressive—guiding travelers with ease while elevating the brand’s personality across every touchpoint.
Aventa is our primary typeface. Clean, geometric, and versatile, it delivers strong legibility in both digital and print applications. Its contemporary style conveys sophistication and trust, while its approachable form reflects the spirit of discovery and connection that defines Xullu. From bold headlines to clear, accessible body copy, Aventa ensures consistency and impact throughout our brand experience.
06 Photography
Our imagery is more than just beautiful pictures—it’s an invitation. Each photo is crafted to capture the spirit of travel: the ease of relaxation, the thrill of discovery, and the beauty of unforgettable destinations. Through clean, vibrant, and aspirational visuals, we bring the Xullu experience to life and spark the desire to explore.
Clean & Casual
Effortless moments, beautifully framed. Our photography captures the relaxed elegance of travel—crisp, natural, and unposed. Every image feels authentic, giving guests a glimpse of the simple joys and serene escapes that make journeys with Xullu unforgettable.
Warm and inviting
Golden light, soft tones, and welcoming spaces. Our imagery is designed to draw people in, evoking comfort, connection, and the feeling of being at home anywhere in the world. It’s about more than a destination—it’s about the warmth of the experience.
Aspirational lifestyle
Travel isn’t just about where you go—it’s about who you become along the way. These images inspire the dreamer in every guest, showcasing a lifestyle of discovery, freedom, and unforgettable shared moments. Always aspirational, yet always within reach.
Vibrant and sharp
Bold colors, crisp details, and scenes that pulse with energy. This style immerses travelers in the vibrancy of a place—whether it’s turquoise waters, lush landscapes, or buzzing cityscapes—capturing the essence of adventure with clarity and excitement.
